The Goyard brand has always been synonymous with high-end luxury bags and has become a fashionable bag that many people dream of. Goyard’s bags are highly regarded for their signature Y-shaped pattern and exquisite craftsmanship, all of which are inseparable from their pure “Made in France” background.
Goyard bags, including its signature Saint Louis Tote, are all made in France. Since its establishment in 1853, this brand has always adhered to traditional French craftsmanship, strictly controlling the production process within its own workshops and never outsourcing production to Asia or other regions.
This post will explore whether Goyard bags are produced in France or in countries such as China, Vietnam, South Korea, and Italy.
What is Goyard bag?
Goyard is a French luxury luggage manufacturer, renowned for its ultimate exclusivity, signature hand-painted patterns and legendary traditions that predate Louis Vuitton. It occupies a rare space in the luxury goods industry, renowned for its prudence and tradition, and is highly coveted by “insiders”.
The main features of Goyard bags:
Heritage
Goyard was founded in Paris in 1853 and was a tree trunk manufacturer for the European elite and nobility. This heritage continues to this day. Each bag is still handcrafted by French artisans in their workshops, using hand-inlaid metal hardware and techniques made from woods such as poplar and beech.
Material
- Goyardine coated canvas: Unlike many of its competitors’ printed canvas, Goyardine is a hand-painted coated canvas. This is the soul material of the brand, made of a blend of cotton, linen and hemp fibers, and then coated with a smooth surface of gum aldehyde (natural resin). It is waterproof, wear-resistant, has a unique texture, a fine and tough touch, and becomes more and more charming with use. Then, after meticulous painting and coating, it becomes waterproof and extremely durable.
- Leather: Some styles are made of high-quality leathers such as crocodile skin. For instance, the wooden handle of the Saigon bag paired with crocodile skin exudes luxury.
Craftsmanship
- The entire series features hand-painted craftsmanship: The Y-shaped patterns on Goyardine canvas are dotted one by one by workers rather than embossed by a template. Each dot is inspired by four kinds of flowers and represented by four colors, carrying the brand’s long history and culture.
- Handcrafted customization service: We can paint personal name abbreviations and special meaning patterns on handbags or suitcases for guests, meeting personalized needs.
Design
- The classic checkerboard pattern: Composed of interwoven rhombuses (Y shapes), it is simple yet sophisticated, brimming with French elegance.
- Both practical and aesthetically pleasing: For instance, the Saint Louis tote bag is hailed as the “shopping wonder for noblewomen”. It can hold the entire galaxy. The small size can hold a 13-inch computer or documents the size of A4 paper. Moreover, the bag body has almost no hardware. The small size weighs only 250g and is very lightweight. The Anjou Mini tote bag is dual-purpose, with one side featuring Goyard’s signature patterned canvas and the other side featuring leather elements. It is compact yet spacious.
Marketing
- No marketing: It is well known that Goyard does not engage in traditional advertising, celebrity endorsements or social media marketing. Its reputation is entirely built on word-of-mouth and historical prestige.
- Exclusive to boutiques: The bags are exclusively sold worldwide through a very limited number of Goyard boutiques. You can’t find them in department stores or on e-commerce platforms.
Personalized service
Goyard adheres to its roots as a custom tree trunk manufacturer and offers a wide range of personalized services. You can hand-paint the initials of your name, stripes or other patterns on the bags to make each one unique.
Where are Goyard bags made?
The Goyard bag is produced in France and is handmade. The brand emphasizes its French tradition and maintains its commitment to traditional craftsmanship in its own studios, mainly in the company’s historic workshops located in Carcassonne and Saint-Louis, France.
The production site of Goyard bags
| Bag Model | Stated Manufacture Location | Source |
| Saint Louis GM Tote | France | Goyard Official Website |
| Bowling 45 Travel Bag | France | Goyard Official Website |
| Cap-Vert PM Bag | France | Goyard Official Website |
The foundation of French craftsmanship
Goyard’s identity is deeply rooted in its French manufacturing, which is related to several key aspects:
Brand cultural heritage
Goyard was founded in Paris in 1853 and is a French luxury brand with a history of over two centuries, dedicated to manufacturing high-end suitcases and leather goods. It originated from a studio custom-made for the nobility and royal family in Paris, solidifying its French identity.
Production process
Every Goyard bag is completely handcrafted in France. From selecting materials (such as premium leather and the brand’s signature Goyardine canvas) to assembling components like poplar wood frames and metal fittings, skilled artisans in the Paris workshop oversee every step.
The brand emphasizes traditional craftsmanship. The iconic Y-shaped letter combination on its signature Goyardine canvas is applied bit by bit by skilled artisans rather than machine-printed, while the leather is hand-sewn to ensure exclusivity and craftsmanship.
“Customized in France”
The brand offers personalized services, such as painting initials and stripes on bags, all done by French artisans.
Quality Commitment
Goyard offers lifetime after-sales service for its products, a commitment that can only be fulfilled through centralized and meticulous production in France. This policy emphasizes the brand’s commitment to maintaining quality standards and authenticity.
Cultural significance
Goyard’s Paris studio is an indispensable part of his status as a symbol of Parisian luxury. The brand’s designs often reflect the aesthetic sensitivity of France, combining classic elegance with modern functionality.
Is Goyard made in france?
Yes, Goyard’s products are manufactured in France. The Goyardine canvas (with its signature Chevron pattern) is produced and hand-painted in France. The brand maintains a firm commitment to French craftsmanship and traditional production methods.
The official website of Goyard clearly states: “All Goyard products are manufactured in workshops located in France.”
The production workshops of Goyard
- Carcassonne (southern France) : The main bag and luggage workshop. All Goyard suitcases are handmade and each takes several weeks to complete.
- Bezons (Bezons, a suburb of Paris) : Goyard’s original luggage manufacturing workshop, and the Bezons luggage is named after it.
- Paris: Historical headquarters (233 rue Saint-Honore) and related studios.
Is Goyard made in Paris?
Yes, Goyard’s products are made in France. The brand emphasizes its deep roots in France, especially in Paris, in tradition and craftsmanship.
Goyard’s identity is built on its long history and traditional manufacturing methods centered in Paris.
The origin and heritage of Paris: The Goyard brand was officially established in 1853 at 233 Rue Saint-Honoville in Paris. For over 150 years, this place has been the brand’s flagship store and spiritual home. The iconic Y-shaped pattern on its signature Goyardine canvas was first introduced in 1892.
Common misunderstandings
Many people believe that since Goyard is a luxury item of Paris, everything is made in Paris. In fact, like many traditional French brands, it makes use of local craftsmanship outside the French capital.
All Goyard products are 100% manufactured in France. Paris is one of its production sites, but not the only one. The official emphasis is “Made in France” rather than specific cities. Each genuine Goyard product has the “Made in France” mark, a unique serial number and a craftsman’s signature inside, which are important bases for verifying authenticity.
Summary of what defines Goyard’s manufacturing:
Is Goyard bag made in China?
No, Goyard’s products are not made in China. Goyard is a French luxury brand, and its products are manufactured in France.
If you see a Goyard product marked “Made in China”, then it is a counterfeit – Goyard has not outsourced any manufacturing business.
Why is there confusion?
- Counterfeit goods market: China is a major source of counterfeit luxury goods, including the convincing Goyard counterfeits. These counterfeits may imitate trademarks and patterns, but they lack genuine materials, stitching and the official “Made in France” logo.
- Online error information: Some dealers or third-party websites may inaccurately list detailed information about the place of origin.
Clarification of market rumors
Although there are market rumors claiming that Goyard is produced in China, there is actually no evidence to support this claim. On the contrary, reports have pointed out that some TikTok videos claim that over 80% of luxury handbags are produced in China, but these videos are more about discussing the general situation of the global supply chain and do not specifically refer to Goyard. As a French luxury brand, Goyard strictly controls its production process within France to ensure the quality and uniqueness of its products.
Is Goyard made in Vietnam?
Goyard products are not manufactured in Vietnam. The brand retains its production and traditional craftsmanship in France, but the design inspiration and certain materials of some of its products (such as the Saigon bag) are related to Vietnam.
Why is there a doubt that Goyard is produced in Vietnam?
It is understandable to have this problem because the manufacturing source of the product is sometimes unclear. The following are several possible reasons for such speculation:
- There is only one connection: the name of Goyard’s iconic Saigon bag is indeed related to Vietnam. The wooden handle of this bag was originally made of wood from Vietnam (then French Indochina), and thus was named “Saigon”.
- Complex global supply chain: Although the final assembly and craftsmanship of luxury goods take place in their own countries, some raw materials may come from around the world.
- False information: Rumors or incorrect information sometimes spread online or through word-of-mouth.
- Confusion with other brands: Some other contemporary or luxury brands are indeed produced in Vietnam, which may lead to widespread confusion.
How to verify the accuracy of the Goyard bag?
To obtain the most accurate and explicit information, you can:
- Check official brand channels: Although Goyard is known for its low-key marketing strategy and does not conduct online sales, information about its craftsmanship and traditions can usually be confirmed through official press releases or well-known fashion publications.
- Visit the masterpieces: The most direct way is to ask about the official Goyard Masterpieces. Salespeople can provide authoritative information about the brand’s manufacturing processes and concepts.
Is Goyard made in Korea?
Goyard’s products are not made in South Korea. Goyard is a French luxury brand. Although it also has retail stores in South Korea and other international markets, its manufacturing operations are still in France.
If a Goyard product is marked “Made in Korea”, it is not genuine – it is a counterfeit.
Goyard’s business in South Korea and Asia
Although Goyard manufactures its products in France, its retail footprint spans the globe, including several stores in Asia. According to the data of 2025, Goyard operates six boutiques in China and South Korea, and five in Japan. These stores sell Goya products directly to customers, but they are not production bases.
The true relationship between South Korea and Goyard
Goyard only has sales outlets in South Korea, not production facilities.
Seoul: Galleria Department Store, Hyundai Department Store, Shinsegae Department Store and others all have specialty stores
South Korea is an important Asian market for Goyard. In 2022, Goyard was the first to launch its global new products in South Korea
These stores are only responsible for selling genuine Goyard products made in France and do not participate in any production process
Why is there a misunderstanding about “Made in Korea”?
There are a large number of counterfeit Goyard products in the market, some of which are indeed produced or sold in South Korea:
In the South Korean market, there are very cheap counterfeit Goyard tote bags of the “EMO” brand, which are called the “affordable alternatives” of South Korea.
There are counterfeit Goyard products on online platforms that are clearly marked as “Made in Korea” by sellers
Some e-commerce platforms (such as Secoo) mark the product as “shipping location: South Korea”, but this only indicates the logistics source, not the production location
Is Goyard made in Italy?
No, Goya’s products are not made in Italy. Goyard is a French luxury brand, and its manufacturing is only carried out in France.
Although Goyard has stores all over the world, including Milan, Italy, its production is still firmly rooted in France.
Goyard products made in Italy
The following Goyard products are manufactured in Italy:
Silk Scarf Series (Some styles)
- Scarf N°2: 100% silk, traditional border print, French roll, clearly marked “Made in Italy”
- Scarf N° 3: 57% cotton + 43% silk, digital print, marked “Made in Italy”
- Scarf N° 4: 100% silk, traditional double-sided border print, marked “Made in Italy”
Tie series
Eldredge Bicolore tie: 100% silk, signature herringbone embroidery, “E. Goyard” embroidery, marked “Made in Italy”
Why are some products made in Italy?
- Historical craftsmanship inheritance: Italy has centuries-old traditional techniques in silk weaving and fine embroidery. Goyard opts to collaborate with top Italian workshops to ensure the quality of these special products.
- Focus on core craftsmanship: Goyard concentrates its resources on the brand’s core technique of making luggage and leather goods in France, while outsourcing silk products to professional workshops in Italy.
- Brand strategy: This production model of “French core + Italian silk” not only retains the brand’s French heritage but also takes advantage of Italy’s outstanding craftsmanship in silk products.
Goyard bags are not made in Italy. They are made in France. It has a history of producing luxury goods in France for more than 170 years.
Conclusion
Goyard bags are 100% produced in France. Goyard strictly controls every step, from the selection of high-quality canvas and leather to cutting, sewing, polishing and waxing, all of which are done by skilled artisans by hand to ensure that each bag meets the brand’s high standards. This commitment to traditional craftsmanship and the ultimate pursuit of quality not only highlight Goyard’s unique charm but also consolidate its position in the luxury goods sector.
If you are running your own bag business and want to customize bags of the same quality as Goyard bags, please feel free to contact us.
